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         National Leadership Conference Development Series

        BPA University is designed to enhance the leadership and life skill development of our members. Participants have the opportunity to engage in exciting Academies and development sessions sponsored and provided by partners including Adobe, Certiport, Kick It In, Stukent, Journalism Education Association, Capsim, Precision Exams and many more! BPA is committed to the development of our membership through professional sessions led by industry experts. Over 1,000 BPA members benefit annually from the course offerings available through the BPA University.

        This year, the BPA University will once again be broken into tracks. The tracks are designed to follow areas defined in the BPA Workplace Skills Assessment Program. Be sure to check back regulary as we begin to build out each track for the 2018 National Leadership Conference in Dallas, TX.



        Digital Communication & Design Track

         

        Taking Photography to a New Level
        Presented by: Kelly Glasscock, Journalism Education Association
        Date: Thursday, May 10
        Time: 9:00 am-9:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

         

        Description: The art of photography is a multifaceted production. Come learn what it takes to go from a beginner to a master photographer capable of telling impactful, rich stories with their camera. 

         


        Design with Direction
        Presented by: Kelly Glasscock, Journalism Education Association
        Date: Thursday, May 10
        Time: 10:00 am-10:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

         

        Description: Businesses know how to get your attention. Learn how design can impact everything from a logo to a product. With a little direction, design is a game changer. (For advanced Students & teachers). 

         

        Five Tips for Teaching Social Media Marketing – ADVISOR SESSION
        Presented by: Brandon Winter, Stukent
        Date: Thursday, May 10
        Time: 11:00 am-11:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom 1

        Description: Come learn how educators can keep up with the world of social media marketing. We will discuss industry experts to follow, current platforms that are relevant, curriculum and resources that are continuously updated and a simulation for students to practice in. 


        The Value of Certifications, Entrepreneurship and Small Business (ESB) Exam, and Other Certiport Certification Exams
        Presented by: Denece Mikolash, Certiport
        Date: Thursday, May 10
        Time: 11:00 am-11:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

        Description: Why Certify? Learn more about the value of certifications and the benefits that come from certifications such as increasing student GPAs, graduation rates, and employment opportunities. See how the latest product releases are embracing emerging educational concepts such as 21st Century digital literacy, computational thinking, and information and communications technologies. Gain insights into Certiport’s new Entrepreneurship and Small Business (ESB) Certification exam and a portfolio of additional Certification exams that are offered by Certiport. 


        The Value of Certifications, New Microsoft Exams and Adobe Exam Insights 
        Presented by: Shawn Moon, Certiport
        Date: Thursday, May 10
        Time: 1:00 pm-1:50 pm
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

        Description: Why Certify? Learn more about the value of certifications and the benefits that come from certifications such as increasing student GPAs, graduation rates, and employment opportunities. See how the latest product releases are embracing emerging educational concepts such as 21st Century digital literacy, computational thinking, and information and communications technologies. Gain insights into the new Microsoft Technology Associate (MTA) direction with the Developer Exams and the new Microsoft Certified Educator (MCE) exam with the 21CLD Learning Path, as well as insights into the Microsoft Office Specialist  (MOS) 2016 exams and Adobe Certified Associate (ACA) exams.

         

        Creating Engaging Learning Environments with Business Simulations – ADVISOR SESSION
        Presented by: Matt Shell, Capsim
        Date: Thursday, May 10
        Time: 1:00 pm-1:50 pm
        Location: Gaylord Texan Convention Center Grapevine Ballroom 1

        Description: Simulations provide an experiential learning opportunity and a level of engagement like no other instructional material can. Advisors, come join BPA’s newest partner, Capsim, as they highlight the benefits of utilizing business simulations in the classroom as well as demonstrate the importance of soft skill development in today’s students. Experience the student journey of analysis, critical thinking and reflection with their entry level business simulation CapsimCore. It’s competitive, fun and gets students learning by doing. Additionally, find out more about the current state of soft skills development and why these skills are so critical in today’s workplace. Learn how soft skills can be objectively and efficiently assessed and developed with their revolutionary new simulation based soft skills assessment CapsimInbox. 

        Adobe Academy Boot Camp
        This year we are continuing the incentives for our Adobe courses. We are dedicated to the idea that we want all teachers and students to learn to use the creative  tools Adobe has to offer so that they can engage with new technologies. Digital Expression is the new Literacy and Creativity is the new Fluency, go create  something today.

         

        Applying Social Media to Your Job Search
        Presented by: Social Assurity
        Date: Thursday, May 10
        Time: 2:00 pm – 4:30 pm
        Location: Gaylord Texan Hotel Yellow Rose Ballroom
        ** Exclusive Offering for Post-secondary Division Members **

         

         

        Finance Track

        BPA Investment Challenge Top 10 Final Round Presentations
        Sponsored by:HowTheMarketWorks
        Eligibility: Secondary Division Top 10 Finalists of the HowTheMarketWorks BPA Investment Challenge
        Registration: Finalists will be contacted directly by HowTheMarketWorks in advance of NLC and after the BPA Investment Challenge has concluded.

        Description: For the fourth year running, HowTheMarketWorks is proud to sponsor the BPA Investment Challenge open to all Secondary Division members. Through an online investment challenge simulation at: http://www.howthemarketworks.com/register/76966, participants were given $100,000 to invest across any US stocks, ETFs or mutual funds and competed to build up a Top 10 worthy Portfolio. 

        Following the closing bell of the Investment Challenge in mid-March, the Top 10 performers will be announced and invited to the 2018 National Leadership Conference where they will present their trading strategy in front of a panel of judges. The winning strategy will be awarded a check for $750! NLC registration fees for the Top 10 performers invited, and attending the conference, will be reimbursed by HowTheMarketWorks following NLC.

        Prizes will be based on total portfolio returns over the trading competition. A live ranking will be provided, however all results are dependent on a final audit by the HowTheMarketWorks team. The results of the audit are final. Haven’t signed up for the BPA Investment Challenge yet? There’s still time to join the trading and compete for a spot in the Top 10 by going to: http://www.bpa.org/nlc/HowTheMarketWorks

         

        Bank On It Tournament 
        Presented by: AICPA
        Sponsored by: Start Here, Go Places.

        Eligibility: Secondary Division
        Registration: Participants must register in advance using the Conference Registration System. The Tournament will be listed under the ‘Compete’ tab.

        Description: Test your accounting knowledge in the ultimate BPA tournament! Business Professionals of America Secondary students are invited to be a part of the fourth annual, national Bank On It Tournament. Once again, the AICPA’s Start Here, Go Places. has teamed up with BPA to host an in-person “Bank On It Tournament” of pretty epic proportions during the National Leadership Conference in Dallas.

        The tournament will be open to the first 100 Secondary students who register. Did we mention that there will be an award for the Final Four competitors? Don’t miss out on the fun and competition of this year’s national BPA Bank On It Tournament. Not only is there a chance to gain bragging rights for being crowned the best of the best, but students will gain some great brain power from battling it out around the Bank On It game board.

         

         

        Management, Marketing & Communication Track


        Ultimate Session on Student Employability Skills – ADVISOR SESSION
        Presented by: Danny Rubin, Rubin Education
        Date: Thursday, May 10
        Time: 10:00 am-10:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom 1

        Description: People with strong employability skills move ahead in their careers faster than the competition. In a hands-on workshop, author and communications
        expert Danny Rubin will give educators simple ways to teach in-demand “soft” skills so their students can write stellar emails, job applications and business outreach. Rubin will also share his turnkey curriculum (100 total classroom activities) for both the job search and business communication. After the session, educators will be able to show their students how to:

        - Apply for a job even if the company has no openings
        - Ask someone to meet for advice or mentorship
        - Tell an unforgettable story of success as the intro to any cover letter, and more!

        Back to Basics with BPA
        Presented by: The 2017-2018 National Officer Team
        Date: Friday, May 11
        Time: 8:00 am-8:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

        Description: Are you smarter than your National Officers? Join your 2017-2018 National Officer Team in an immersive experience to learn and understand the
        basics which will be fundamental to your BPA success. Be sure to bring your mobile devices as we embark on an intellectual journey to help you Dream Bigger.

        Yes, I’m Selling Something. But Trust Me, It’s Good.
        Presented by: Collin Corrington, Great American Opportunities
        Date: Friday, May 11
        Time: 9:00 am-9:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

        Description: Do you have what it takes to close the deal and make the sale? Whether it’s selling yourself to a college admissions officer, company recruiter or customer, being able to make the sale is key. This informative session is designed to teach you the importance of learning to sell regardless of your career path.

         

        National Alumni Division Panel
        Presented by: The BPA National Alumni Division
        Date: Friday, May 11
        Time: 10:00 am-10:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom 1

        Description: Life is what you make of it and BPA gives you an extra set of tools to leverage. Join members of the BPA Alumni Division for an inspiring panel  discussion and hear advice from them on a range of topics that include everything from industry know-how to applying to college, great networking advice and staying involved with BPA after graduation.


        Quest to Qualified: A Student’s Guide to Launching a Successful Career
        Presented by: Latesha Byrd, CPA – Byrd Career
        Consulting
        Date: Friday, May 11
        Time: 10:00 am-10:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

        Description: Finding your dream job can be stressful and a little scary, right? Not if you’re equipped with the right tools to become a rockstar candidate! In this session, we uncover secrets to go after the job that you really want with confidence and ease. You will learn valuable skills on how to sell yourself in an interview and make your resume stand out.

        National Showcase Business Panel
        Presented by: BPA Board of Trustees and National Business Advisory Council
        Date: Friday, May 11
        Time: 11:30 am-12:30 pm
        Location: Gaylord Texan Convention Center Grapevine Ballroom 5&6

        Description: Join our panel of professionals whose successes in business are well worth learning! During this interactive session, panelists will share information
        and advice that can better prepare you for your future careers. What would you like to know about business? What’s the secret to a successful entrepreneurial venture? What real-world skills and learning are ‘must have’s’ in today’s workforce? Bring your questions and join us for a stimulating discussion in advance of this year’s 2018 National Showcase where the newest “Best in Show” winner will be crowned!

         

        Discover the Entrepreneur in You
        Presented by: Northwood University
        Date: Friday, May 11
        Time: 11:00 am-11:50 am
        Location: Gaylord Texan Convention Center Grapevine Ballroom A

        Description: This workshop will help students uncover their passion and understand the entrepreneurial mindset.

         

         

         

         

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