Yes!
Get the book and read it!
No. "Eat Fresh" is a SUBWAY marketing slogan.
No, Jared Fogle was a college student who lost 245 pounds by eating nothing but SUBWAY sandwiches for a year. Jared’s Army is a club promoted by SUBWAY for others who want to do the same.
No, Doctor's Associates, Inc. is the corporate name of the Subway chain.
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| Lesson 7 Screen 5 | |
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"All You Have To Do... " The franchise plan worked dramatically for Fred, and SUBWAY restaurants began to multiply. In ten years, SUBWAY had become the largest submarine sandwich chain in the world with more than 25,000 restaurants in 83 countries. Remember what Dr. Buck told Fred in the beginning? (All you have to do is rent a small store, build a counter, buy some food, and open for business.) That really is what you have to do — but you must do it right. Evidently Fred DeLuca got it right. In 2006, the SUBWAY chain was named the Number One Franchise Opportunity in Entrepreneur Magazine’s Franchise 500 rankings. This was the 14th time the company has won this prestigious award. (To read more about SUBWAY’s amazing history, go to www.subway.com/StudentGuide/history.htm or read Fred DeLuca’s book, Start Small, Finish Big.) Without a doubt, Fred DeLuca eventually mastered the skills necessary for entrepreneurial success, but he didn’t know everything when he started. What’s the “moral” of the story? At some point you have to take the plunge and start renting a place, buying the bread, and opening up for customers. That’s when you really learn what your business is all about. |
What is the name of the book Fred DeLuca wrote about starting the SUBWAY chain?
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