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Life-Changing Goals

Although the “by-product” of a successful business is usually a financial reward, it is amazing how often money is NOT listed as the prime motivation of an entrepreneur. The goal most often mentioned by entrepreneurs is self-actualization or self-expression. Successful entrepreneurs often achieve a level of self-fulfillment that many people barely comprehend, because they are able to discover their talents and use them to accomplish their highest goals.

Debbi Fields is one such person who overcame numerous obstacles and refused to take no for an answer on the way to achieving her dreams. At age 20, she was a young mother who had neither a college degree nor any start-up capital. Most people in this position are looking at a low-wage landscape as far as the eye can see. But Debbi had different ideas. She wanted to be in business — and not just any business — it had to be a cookie business.

Debbi’s friends and relatives said her goals were impossible. Click this link to read how Debbi Fields started from scratch and built a worldwide cookie empire. To help you get the most important points from this article, we have prepared a note sheet on Mrs. Field’s Cookies. Click the link below to download this note sheet. If you are taking this course for a grade or for credit, you will turn in this assignment to your advisor or teacher.

NOTE: THE ORIGINAL ARTICLE HAS BEEN REMOVED FROM THE INTERNET ARCHIVE BY THE AUTHOR. A SUBSTITUTE HAS BEEN LINKED, BUT CONTENT DOES NOT MATCH THE NOTES SHEET. WE ARE WORKING TO ADDRESS THIS PROBLEM, IN THE MEANTIME PLEASE READ THE ARTICLE OR DO YOUR OWN RESEARCH ON MRS. FIELDS COOKIES.


Worksheet 10: Notes for Mrs. Field's Cookies

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