Ready Set Go Public

Your answer is incorrect. Having a distinctive product or service is definitely an important part of a winning business concept.

Your answer is incorrect. Creative marketing is definitely an important part of a winning business concept.

Yes, you got it! All of these components are part of a winning business concept.

Your answer is incorrect. A business name and logo that grabs customers’ attention is definitely an important part of a winning business concept.


Lesson 8 Screen 1	Jump to screen 1 2 3 4 5 6 7 Home
	A Winning Business Concept One of the most important tasks of an entrepreneur is to create a winning business concept that grabs customers’ attention and brings them through the front door with money in their hands. But exactly what is this thing called a business “concept?” A business concept is what makes you distinctive from other businesses. The three key ingredients of a winning business concept are: A distinctive product or service delivered to the right customers at the right time and place A business name and logo that grabs customers’ attention and builds positive recognition and response Creative marketing that sets you apart and emphasizes your unique position within the marketplace
	Which of the following is NOT a key ingredient of a winning business concept? A distinctive product or service Creative marketing that sets you apart from competitors A business name and logo that grab customer attention None of the above
©2007 Business Professionals of America. All rights reserved