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Lesson 8 Screen 5
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fossil
source: www.fossil.com

Your Piece of the “Pie”

According to market analysts, Fossil, Inc. sells four out of every ten watches that are sold in the US. This means that Fossil currently has a “market share” of 40% and all the other US watchmakers together have a market share of approximately 60%.

Percentage of market share is a key factor that tells how well a company is doing. But in order to adequately understand the value of a certain market share, it is necessary to know the size of the entire market. 

Let’s use an example. Suppose you took a survey and determined that people in your area spend $500,000 a year on pet grooming. If you start a pet grooming business and rack up sales totaling $50,000 a year, your percentage of market share would be 10%. But let’s suppose you now want to grow the business.


 

If you want to increase you market share to 15%, what would be your new goal for annual sales?  

Choice 1 $65,000
Choice 2 $75,000
Choice 3 $85,000
Choice 4 $95,000
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