Your Slice of the Pie

It is easy to see that market share is a good way to express the percentage of the “pie” your company controls. The whole market is the pie, and your market share is your “slice” of the pie.

Potential investors look for businesses that are focused on increasing market share. When a company increases its market share, it is said to be increasing its “penetration” of the market. If your goal is to grow a company large enough to go public, the principles of market demand, market share, and market penetration are vitally important to consider right now while you are developing your business concept and beginning to lay the foundation for building the company.

One of the first things Jeff Bezos did when he got the idea for Amazon.com in 1994 was to conduct careful market research and estimate the size of the market. Click this link to read more about the how Jeff Bezos developed the concept for the first online bookstore: www.wordiq.com/definition/Jeff_Bezos. To help you remember the most important points for this article, we have prepared a note sheet on the history of Amazon.com. Click the link below to download this note sheet. If you are taking this course for a grade or for credit, you will turn in this assignment to your advisor or teacher.

Download Worksheet 12: Notes on the History of Amazon.com

Once you have completed the above activity, click to continue

©2007 Business Professionals of America. All rights reserved
(copyrighted images used persuant to educational use provisions of US Copyright Act)