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Lesson 12 Screen 1
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Finish Line — Going Public

Now that your road show is ready, it’s time to go out and look those investors in the eyes and tell them what a fantastic business opportunity you have for them! This last lesson in the Ready, Set, Go Public course will help you prepare to speak to investors and raise capital.

First, let’s take a look at the tools you have for communicating your message to potential investors:

  • A business plan that explains how you will start the company and grow it to the point of being ready to go public
  • A letter to stockholders explaining your vision for the business
  • A road show PowerPoint presentation
  • A road show sales talk/speech
  • Other marketing materials you may have developed (business cards, flyers, etc.)

What an awesome amount of work you have accomplished, and what a journey it has been!! You are to be congratulated for your persistence and your courage to step out in the marketplace and take the risk to see your dream become reality.

In Lesson 12, the goal is to get you out in the world talking to people who can help you accomplish your goals. So let’s see what’s down the road!


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