What attracts customers to a business? Is it a catchy name? A good marketing slogan? Superior service? Outstanding products? They resounding answer is yes — all of these things attract customers!

In Activity 12, you were asked to write a letter describing the business you plan to start and explaining what makes it unique. Now, in Lesson 8, we will spend more time shaping and perfecting your business concept. We will also look at ways to estimate or predict how well customers will respond to your product offering. This market research is a vital process for an entrepreneur who has the goal of eventually going public.